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Case Study
Content Automation for Digital Marketing Agency
Client: Creative Pulse Agency
The Challenge
- Creative Pulse faced a scalability bottleneck in their content production pipeline. Senior writers were spending 4+ hours per article on initial research and drafting, causing delivery delays. The manual reliance on disparate tools (Google Docs, SurferSEO, manual upload) resulted in inconsistent posting schedules and difficulty maintaining distinct brand voices for multiple clients.
The Solution
- Architected an end-to-end publishing pipeline using n8n, Airtable, and OpenAI's API. The system triggers via Airtable webhooks when a topic status changes. It executes a SERP analysis using Serper.dev to retrieve current keyword data, then passes context through a multi-shot GPT-4 chain to generate outlines, drafts, and SEO meta data. The workflow includes a 'human-in-the-loop' Slack notification for approval/editing before automatically posting to WordPress and generating social snippets for Buffer.
Results
["Reduced draft-to-publish latency by 75%, cutting production time from 4 hours to roughly 45 minutes per asset.","Scaled monthly content output by 300% without increasing headcount.","Eliminated copy-paste errors by integrating direct CMS publishing endpoints."]
“Avnish built a system that actually fits our operations. We didn't need another chat bot; we needed a pipeline. This automation handles the heavy lifting of research and formatting, allowing our team to focus purely on strategy and final polish.”— Sarah Jenkins, Operations Director
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